The Science to Business Marketing Research Centre (S2BMRC) has officially launched the ERASMUS+ project eWBL (work-based learning). An online kick-off meeting was held on 28 January 2022. The meeting was organised and hosted by S2BMRC as the project's lead partner. It was also attended by delegates from all partner institutions: the Rijksuniversiteit Groningen (The Netherlands); Momentum Business Consulting & Marketing Services limited (Ireland); University of Ljubljana (Slovenia); Università Ca' Foscari Venezia (Italy); and Fondazione Giacomo Brodolini S. FH Münster and S2BMRC were represented by Jun. Prof. Dr. Sue Rossano-Rivero, Deputy Director of S2BMRC, and Habtamu Garomssa, Project Coordinator, and Luise Henßler, Project Assistant.

The meeting was organised in three parts: the first part was dedicated to the presentation of the partners' profiles and the members of their project team. The second part detailed the main work streams (needs analysis, framework development, toolkits and OERs and capacity building) discussed by all partners. Finally, in the last part of the meeting, the topics of project management, quality assurance and dissemination were addressed. The meeting was very efficient and productive as it allowed the partners to present not only their work packages but also the next steps towards the launch of the project. The next international project meeting will be hosted by the University of Groningen and the first results will be presented and discussed.