The Science to Business Marketing Research Centre (S2BMRC) has officially launched the ERASMUS+ project eWBL (work-based learning). An online kick-off meeting was held on 28 January 2022. The meeting was organised and hosted by S2BMRC as the project's lead partner. It was also attended by delegates from all partner institutions: the Rijksuniversiteit Groningen (The Netherlands); Momentum Business Consulting & Marketing Services limited (Ireland); University of Ljubljana (Slovenia); Università Ca' Foscari Venezia (Italy); and Fondazione Giacomo Brodolini Srl. (Italy). FH Münster and S2BMRC were represented by Jun. Prof. Dr. Sue Rossano-Rivero, Deputy Director of S2BMRC, and Habtamu Garomssa, Project Coordinator, and Luise Henßler, Project Assistant.